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Since we’ve already seen a little of Marvel Comics’ Vote Loki run referenced in the trailer, it makes sense that the story would also embrace a little more of his comics history by putting its own spin on something like Journey Into Mystery or Agent of Asgard, too.
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We also get a look at what appears to be the TVA mascot, Miss Minutes, and get a sense that the series will see Loki encountering multiple versions of himself. Still, the merch does confirm that Loki will spend at least some time working for the TVA before perhaps deciding that chaos is much more fun. If the first Loki trailer is anything to go by, this employment doesn’t exactly go smoothly, but would we expect anything less than inevitable disobedience from the MCU’s most beloved villain? The bureaucratic organization acts as a sort of temporal clean-up and monitoring service that tries to keep tabs on every reality in the multiverse and correct problems in the timeline, so it’s no surprise that Loki has suddenly caught their eye, and clearly the TVA thinks that they might be able to “convince” the puny god to assist in cleaning up some temporal mess. Loki’s spinoff show sees him being acquired as a potential asset by the Time Variance Authority, led by Owen Wilson’s Mobius M. Yes, Loki is a scoundrel, but this Loki is a slighhhhtly bigger scoundrel than the one who helped Thor, Hulk and Valkyrie escape Hela and the massive Asgardian destruction that was Ragnarok. When we last saw the God of Mischief, he had snatched the Tesseract from the possession of Earth’s Mightiest Heroes during the Time Heist in Avengers: Endgame, presumably creating a branch reality in which he didn’t return to Asgard for punishment and never really went on to learn any of the kind of lessons that led to him – albeit accidentally – sacrificing his life when challenged by Thanos in Avengers: Infinity War. The timey-wimey nature of the merch tracks with Loki’s first trailer. We got to take a look at some of the roguelite flavour that’s been injected into the expansion’s mostly monochrome open-world.
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The initial wave of merch, which has been described by some Twitter fan accounts as “cursed”, “ugly”, “horrible” and “some kind of punishment”, was on full display in the Zazzle store this week far ahead of Loki’s June premiere, but despite a few of its questionable design choices, it does give us a better idea of how much of the show is going to be about time travel: a lot. More of online sci-fi action RPG Warframe’s upcoming The Duviri Paradox expansion was shown off at today’s TennoCon 2022 event. Our first look at Marvel’s merchandise for its summer-set Loki series has arrived, and in the words of the great American poet Billy Ray Cyrus, there is much to think about. This article contains spoilers for Avengers: Endgame and the wider MCU
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