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DOTBOT USER AGENT DRIVER
DOTBOT USER AGENT TV

DOTBOT USER AGENT TV

Mozilla/5.0 (Linux Tizen 2.3 SmartHub SMART-TV SmartTV U Maple2012) AppleWebKit/538.1+ (KHTML, like Gecko) TV Safari/538.1+ Mozilla/5.0 (Linux Tizen 2.3) AppleWebKit/538.1 (KHTML, like Gecko)Version/2.3 TV Safari/538.1 Mozilla/5.0 (CrKey armv7l 1) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/.0 Safari/537.36 We've included many common, household-name devices such as Chromecast, Apple TV, Xbox One and Playstation 4. Here are some User Agents you might expect to encounter when dealing with such OTT devices. The below lists the device types used for determining ad impression origin, and follows OpenRTB specification.Īn OTT device which connects a TV to the internet to provide smart TV functionality.Ĭhromecast, Apple TV, Roku, Amazon Fire TV etcĪ TV with an embedded browser or other means of connectivity to the internet.Ī device that is designed primarily for playing games.Ī device which is primarily used for consumption of digital media.Ī mobile device for which one of the primary functions is making phone calls.Ī mobile device with a large touchscreen display. Knowing which device your audience is using can help you refine your message and ensure maximum engagement for your OTT advertising campaign. Our database is kept up to date so every new device is available to you. Adding decisioning criteria for ad deliveryĪs of today, DeviceAtlas has hundreds of distinct OTT devices in its database, from set top boxes to tablets, smartphones, Smart TVs as well a plethora of different games consoles.Providing additional targeting criteria for advertiser.Identifying and verifying OTT originated traffic.

DeviceAtlas helps you stay on top of this shifting landscape by: With the explosion in connected devices, new variations appear almost daily.

DOTBOT USER AGENT DRIVER

The main driver of complexity in digital advertising and measurement is often the wide range of ever-diversifying devices people use to access content.

Completion rates for CTV viewing are currently at 98% for pre-roll and mid-roll ads.

It’s a full-screen experience, so there’s nothing else detracting from the programming or the ad.

When watch an "on demand" program, ad content is generally very well-received.

eMarketer estimated 22.2 million cord-cutters ages 18 and older, a figure up 33.2% over 2016.

One-third of American households watch only VOD.

Between 2017-2018, streaming media device shipments will increase globally by 11.1%, and by up to 28% by 2021 (SNL Kagan).

Over 60% of US households access content streamed through an internet-connected TV or device.

To emphasise the importance of this growing trend, it's time for some statistics: Viewers are engaged, and more accurate targeting and reporting is also available when compared to traditional TV advertising options. OTT (Over The Top) media service can be defined as:Ī media distribution practice that allows a streaming content provider to sell audio, video, and other media services directly to the consumer over the internet.Ĭircumventing traditional TV viewing by using a Chromecast, Roku, apps within your Smart TV, mobile or tablet, and even games consoles creates new hurdles for advertisers, but offers some huge potential too.